Our History

History - www.adrelatin.comAdrelatin was founded in 2009, to bring quality live Latin entertainment to local audiences. Little did we know at the time, the company would organically grow, to offer a wide variety of services, all with the intrinsically linked Latin American theme. Based on the heritage of our Peruvian founder, Cesar Alvarado, our focus is on sharing the fun and vibrance of Latin America with everyone we meet.

We have built a reputation over the years, as a multifaceted experiential entertainment agency, and preeminent resource for Latin entertainment in South Africa and neighbouring countries.

Our ability to assess, innovate, evolve and adapt to the ever-changing corporate marketplace has enabled us to consistently provide our clients with cutting edge and unique entertainment for their event needs.

Some of our milestones:

• We are the first Latino-centric agency of its kind in Africa.

• We successfully created and rolled out Africa’s first ever Latin flashmob, receiving a coveted second place in Africa’s top 10 flashmobs.

• Our founder made history by being the first Latino to perform on stage, in concert, at the Union Buildings in Pretoria.

• We founded and created Fiesta Latina – SA’s Annual Latino Food, Music and Cultural Festival (the only one on the continent).

Our Team

Cesar 'Adrelatin' AlvaradoOur talented team is comprised of passionate, creative, active people who believe anything is possible, and share a whatever-it-takes philosophy. As a boutique company, we are committed to excellence, meticulous attention to detail and pride ourselves on providing a personalised service to all our clients. We believe that the most wonderful things in life aren’t things. They’re people, memories and pictures. They’re celebrations, moments, and laughter.

Our directors bring a wealth of international experience with global brands to the table, and an innate understanding that events must be cherished and remembered for years to come.

Adrelatin is the combination of two words "ADRENALINE" and "LATIN" – a perfect synergy of what we bring, and who we are.